Two founders.
No pretense.

Mark has spent 20 years building things. Companies, products, teams, and a few ideas that did not survive contact with reality. He has done it in a lot of different industries, so the same patterns keep showing up. What works in consumer goods works elsewhere. What breaks in a fast-growing company looks familiar from health care. The work has always been the same. Build something from nothing, rebuild it when it needs it, and know which one you are doing.

Today that means advising founders and CEOs at the points where one decision changes where the company ends up. A raise. An exit. A ceiling on growth. A strategy that reads well and is not working. He has sat on both sides of those calls, as the operator and as the advisor, in consumer goods, health care, and tech. He does the work himself. There is no bench, no junior partner, no deck built from a template.